Online advertising for FMCG
Digital marketing for everyday consumer goods and FMCG in general.
We help increase sales through the growth of Brand Awareness.
World-class digital marketing
In the TOP-15 of the best digital agencies in the world, according to the Clutch rating (2024, 2023).
We work with large and medium-sized businesses
Budget
from 10,000 USD per month.
Comprehensive Solutions for FMCG
We have experience working with dozens of FMCG brands, including:
- International corporations such as Coca-Cola, Kimberly-Clark, Royal Canin, Bunge (TM Oleina), and others.
- Ukrainian brands like Molokia, Lasunka, Miastoria, Try Vedmedi, Hercules, and others.
Our experience and expertise allow us to find the best solutions for FMCG brands. We offer:
Digital Strategy
A clear action plan for the next 12-24 months.
Digital expertise
Understanding the intricacies of configuring all advertising systems and nuances of campaign setup according to your goals.
Advanced web analytics
Two-level analysis of the impact of advertising on sales growth.
WeB development
Creation of a corporate website or brand/product promotional landing page for an advertising campaign.
Econometric approach
Planning advertising campaigns and determining the advertising budget to achieve the target sales level of your products in retail networks.
Optimization of budgets
We find the best possible solutions to achieve your objective with a minimal budget.
Brand Awareness Research
UAMASTER clients receive the bonus of key brand metrics research, including Brand Awareness, Favorability, Purchase intent, and others.
Engagement campaigns
Campaigns focused on engagement, including conducting online contests or promotions.
The digital agency UAMASTER will assist you with any of these tasks or all of them at once.
Advantages of digital marketing for FMCG:
Precise targeting: Digital tools allow for accurately determining the size of the target audience and reaching only that specific audience. This is an ideal solution for FMCG brands.
Effectiveness: Digital marketing enables the measurement of advertising results and the determination of the effectiveness of each campaign and advertising material, allowing for appropriate adjustments to achieve the best results.
Interactivity: Digital marketing allows customers to interact with advertisements and participate in online contests or promotions.
Personalization: Digital marketing enables the creation of advertising that caters to the specific needs and interests of individual customers or specific segments of the target audience.
Cost savings and optimal cost per contact: Digital marketing offers the advantage of saving advertising budgets and achieving the best value for each targeted contact.
Perfect digital experience
1
years
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countries
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clients
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projects
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Testimonials
Why should you choose us?
what makes us different from other agencies
We have been working since 2004, and during this time, we have conducted hundreds of advertising campaigns for dozens of FMCG brands. We have accumulated extensive experience in all aspects of FMCG strategy, advertising, and online promotion.
Contact us, and we will share our work experience and case studies, as well as discuss the plan for working on your project.
For each FMCG brand we work with, we collaborate with the client to define key performance indicators (KPIs). We plan, launch, and optimize every tool and advertising campaign to achieve the client’s goals.
To monitor these indicators, we set up and utilize advanced analytics and econometric models. This allows us to assess the real impact of advertising on sales.
Our working principle is engineering precision in analysis and campaign management.
No “fixed service packages” or “percentage of the budget”. Pay only for the work done.
At UAMASTER, we offer transparent terms of cooperation to our clients, providing them with significant advantages:
- We calculate the optimal advertising budget to address your objectives. The cost of agency services is not dependent on the size of the advertising budget.
- The cost of agency services is calculated based on the actual time spent by our experts on your project.
- This collaboration model allows advertisers to save 30-50% of the cost compared to agencies using a different pricing model.
- At any time, you can request additional services, as we do not limit clients with “package tariffs”. Need assistance from a digital strategist, PPC specialist, web analyst, email marketer, UX specialist, SEO expert, designer, or programmer? We are always at your service.
Contact us today, and we will calculate the optimal budget to address your objectives.
Roadmap of digital campaigns for FMCG
You are telling us about your tasks
Analysis of the current situation
Development of a campaign implementation plan
Verification of web analytics and creatives. Setup of the advertising campaign
Ongoing campaign optimization
FAQ
Internet advertising for FMCG is a marketing strategy that uses digital channels to promote everyday consumer goods, such as food, beverages, hygiene products, household chemicals, and more. This advertising is aimed at quickly attracting attention to the product and encouraging purchases.
FMCG products face high competition. Internet advertising helps brands quickly reach their audience, increase product awareness, and boost sales by providing instant access to consumers through digital channels.
The effectiveness of internet advertising for FMCG (fast-moving consumer goods) is measured through a combination of key performance indicators (KPIs) that assess how the advertising impacts sales, brand awareness, and audience engagement.
- Reach and Visibility: The number of impressions and ad visibility (Viewability).
- Engagement: Click-through rate (CTR) and user interaction rate (Engagement Rate) with the ad.
- Conversions: Purchase rate (Conversion Rate), cost per conversion (CPA), and return on ad spend (ROAS).
- Behavioral Metrics: Purchase frequency and average order value.
- Brand Awareness: Brand Lift and Share of Voice.
- Profitability: ROI and long-term customer value (LTV).
These metrics help evaluate the effectiveness of the advertising, both in quantitative and qualitative terms.
Yes, video advertising is an effective tool for FMCG. We can help create videos for platforms like YouTube, Instagram Reels, TikTok, and others, showcasing your products in action, highlighting their benefits, and encouraging purchases.
The budget depends on the size of your campaign, target audience, and chosen advertising channels. We will help develop an optimal advertising spend plan to ensure increased profits and achievement of your business goals.
Results from internet advertising can be noticeable within a few days after launching the campaign, particularly in the form of an initial increase in website traffic or higher audience engagement. However, to achieve sustained sales growth and ROI, it is recommended to run advertising campaigns over a longer period. This allows for gathering enough data for analysis, campaign optimization, and strategy adaptation based on changes in consumer behavior, which in turn will help more effectively achieve business goals.
Yes, for maximum effectiveness, we create engaging content, including banners, videos, text ads, and graphics, tailored to your brand’s characteristics and designed to capture the interest of potential buyers.
Online advertising for FMCG brands requires deep expertise in digital marketing, attention to detail, and daily dedicated work.
We are interested in establishing long-term partnerships with FMCG companies and would be glad to assist you in achieving your goals.
.uamaster/ performance marketing engineers