Samsung - Special project to support Ukrainian Olympians

Background

Samsung has been the official sponsor of the National Olympic Team of Ukraine for 16 years. The company actively promotes sports and supports the Olympic movement.

In 2016 Samsung released its flagship smartphones Galaxy s7 and Galaxy s7 edge on the eve of the Olympic games. Samsung Ukraine also joined the gadget announcement in Ukraine.

Task

Our task was to engage Ukrainians to support the national Olympic team, and to encourage them to spread the Olympic movement. We needed to convey the sports spirit to the audience.

Also, we had to make an off-beat announcement about Galaxy s7 and Galaxy s7 edge release.

Challenge

We had two concurrent tasks which needed to be brought together by using native integration.

Our task was to inspire the audience to support the Olympic team, and also to remind unobtrusively about the flagship smartphone release.

Problem

The Ukrainian sportsmen are the world stars. Unfortunately, they are still little known in their own country.

Solution

We integrated the national campaign by Samsung “Inspired by Ukraine” with digital communication which was designed to make Ukrainian sports and sportsmen popular.