Advertising and promotion
for online stores
and e-commerce projects
Digital strategy. Web analytics. Advertising. SEO. E-mail marketing. UX/UI. CRO.
All for your success.
Advertising and promotion
Digital marketing solutions
for e-commerce
We have experience working with 100+ companies in the category of e-commerce projects, online stores and omnichannel retail, so we know well the specifics of their promotion, and we understand that for your success you need:
Digital Strategy
for your e-commerce project.
A clear action plan for the next 12-24 months.
Digital expertise
Simultaneous use of 10-30 different advertising tools (depends on the number and list of product categories on the site).
Advanced web analytics
Building end-to-end analytics, working with attribution models and associated conversions, working with standard reports.
ROPO reports for omnichannel retailers.
Strategic and operational control
Measurement and optimization of advertising campaigns. ROAS/ROI and LTV growth.
Growth & Retention balance
Correct distribution of efforts and budgets between the tasks of attracting new customers and keeping old ones.
Brandformance
Correct allocation of the budget between performance and image campaigns.
User Experience & CRO
Continuous improvement of the user experience at all stages of interaction with your brand, including UX/UI optimization and CRO.
M-Commerce
Attracting and retaining customers through your mobile application - App promotion & ASO.
Digital agency UAMASTER will help you with any of these tasks or with all of them at once.
Convincing experience
Omnichannel retail
- Hypermarkets
- Electronics
- Fashion (clothes, shoes, accessories)
- Jewellery
- Cosmetics and perfumery
- Automotive goods
- Specialized clothing
- Products for animals
- Food delivery
- Medicines (pharmacy)
- Optics
Online stores
- Online hypermarkets
- Electronics (multi-brand and mono-brand stores)
- Fashion (clothes, shoes, accessories)
- Specialized clothing
- Products for animals
- Jewelry and charms
- Automotive goods
- Art objects (paintings, antiques)
- Goods for construction and repair
- Industrial equipment
- Other categories
E-commerce
- Airline tickets
- Business aviation
- Prepared meal delivery
- Food delivery
- Water delivery
- Services of mobile operators
- Tickets for concerts
- Insurance policies
- Payment services
- Blockchaine/Crypto projects
- Other categories
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Testimonials
Why we are the best choice
what makes us different from other agencies
We have been working with online stores since 2004, and we have accumulated incredible experience in all aspects of strategy, advertising, and promotion of e-commerce projects.
We understand the specifics of advertising b2c and b2b e-commerce, mass, and specialized goods. Furthermore, we know how to work with large multi-brand hypermarkets, mono-brand stores, and specialized e-commerce projects.
Contact us, and we will talk about our work experience and cases, as well as discuss the plan of work on your project.
For each e-commerce project we work on, together with the client we determine the planned indicators: Revenue, CAC, ROI/ROAS, LTV.
We plan, launch and optimize every tool and every advertising campaign to achieve the client’s goals.
To control indicators, we configure and use end-to-end analytics, which allows us to operate with aggregated data from CRM, Google Analytics and advertising systems.
Our principle of operation is the engineering accuracy of analysis and running of advertising campaigns.
No “fixed service packages” or “percentage of the budget”. Pay only for work done.
At UAMASTER, we offer our clients transparent terms of cooperation, which gives you significant advantages:
We calculate the optimal budget for advertising to solve your problems. The cost of the agency’s services does not depend on the size of your advertising budget.
The cost of the agency’s services is calculated only taking into account the actual time of specialists working on your project.
This model of cooperation allows you to save 30-50% of the cost, compared to agencies that use a different pricing model.
You can order additional services at any time, as we do not limit our customers to any “package tariffs”. Do you need the help of a digital strategist, PPC specialist, web analyst, email marketer, UX or SEO specialist, designer or web developer? We are always in touch.
Contact us now and we will calculate the optimal advertising budget for your e-commerce project.
Roadmap for e-commerce projects
You tell us about your tasks
Analysis of the current situation
Development of an advertising campaign plan
Web analytics check. Setup advertising campaign.
Constant optimization of the campaign.
FAQ
By focusing on digital marketing for e-commerce, companies can enhance their brand’s online presence and foster customer loyalty. Additionally, e-commerce digital marketing offers a holistic approach, combining various tactics like content marketing, social media outreach, and data analytics to create an effective online sales strategy. A company that fully embraces e-commerce digital marketing will be well-positioned to maximize growth and outperform its competitors.
- Define Your Value Proposition
The value of your offering is the cornerstone of your business. Understanding your target audience is key to determining the value of your eCommerce offering and making it attractive to potential customers. - Choose Your Niche
The profitability of your eCommerce project largely depends on selecting the right market niche. Use tools like Google Ads and Keywords Planner to analyze search activity in your chosen region or consult professional business analysts for further insights. - Define Your Strategy and Unique Selling Proposition (USP)
Your USP sets you apart from competitors and highlights what makes your business uniquely appealing. It should be clear and concise, evolving to adapt to market realities, and continually offering innovative advantages to customers.
Create an eCommerce Solution
There are several ways to create an eCommerce platform: using CMS and website builders (e.g., OpenCart, WooCommerce), cloud eCommerce platforms (e.g., Shopify, Adobe Commerce), or custom development from scratch.
E commerce marketing digital strategies are essential for businesses looking to thrive in the online marketplace. By leveraging marketing digital e commerce techniques, companies can effectively target their audience, increase brand awareness, and drive conversions. Email marketing e commerce campaigns play a crucial role in keeping customers engaged, promoting new products, and boosting repeat sales. Additionally, Facebook advertising for e commerce allows businesses to reach specific demographics, ensuring that their ads are seen by those most likely to convert. Overall, a comprehensive ecommerce digital marketing approach combines these elements to maximize online sales and customer retention.
Classifying e-commerce can be challenging due to the wide variety of online transactions. However, key types can be identified based on the nature of interactions between parties such as suppliers, consumers, and government entities.
- B2B – Business-to-Business e-Commerce In B2B e-commerce, businesses sell products or services to other businesses. For example, the development of the B2B portal AVERS allowed a large Ukrainian importer to streamline wholesale transactions with partners through e-commerce marketing digital strategies.
- B2C – Business-to-Consumer e-Commerce B2C is the most common e-commerce model, where companies sell directly to consumers. Online retailers like Amazon utilize marketing digital e commerce techniques to reach a broad audience. Even manufacturers like Nike have embraced B2C by selling directly to consumers through their official website.
- C2C – Consumer-to-Consumer e-Commerce C2C e-commerce involves consumers selling to other consumers. Platforms like eBay and OLX facilitate these transactions, with email marketing e-commerce tactics often used to reach potential buyers.
- C2B – Consumer-to-Business e-Commerce In the C2B model, consumers sell goods or services to businesses. Artisans or freelancers on platforms like Upwork offer their services directly to businesses, using ecommerce digital marketing to attract clients.
- B2A – Business-to-Administration e-Commerce B2A, or Business-to-Government (B2G), involves businesses providing goods or services to government entities. This could include government tenders or contracts facilitated by facebook advertising for e-commerce to engage relevant agencies.
- C2A – Consumer-to-Administration e-Commerce C2A e commerce marketing digital includes transactions between individuals and government bodies. Examples include booking medical appointments or paying taxes online, where platforms may leverage digital marketing strategies to improve accessibility and user engagement