Your channels work in isolation
We clarify the roles of advertising, your website, content and other touchpoints. Your team gets a shared goal and a clear view of how the channels work together.
For midsize and large businesses
Digital strategy for companies and brands
We define marketing priorities, channel roles, budget and performance measures. We develop the plan and support its implementation with your team.
Discuss your digital strategy ↗Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
Proven expertise
Digital strategy from a world-class agency
Google Premier Partner 2026 · Meta Business Partner
Clutch ranks us among the world’s top 15 digital agencies for four consecutive years — 2023–2026.
Since 2004, we have combined creative, media planning and web analytics. We help midsize and large businesses serving the United States set digital marketing priorities and put them into practice with their teams.
Client advertising budget
from 10,000 USD / month
Strategy development and ongoing support are priced separately.
From goals to priorities
When your business needs a digital strategy
We start with your situation and goals, then define the research, planning and support your project needs.
You need to justify the budget
We set priorities and allocate resources around your goals. We explain which data you need to assess results and review spending.
You are planning a launch or a new market
We research your audience, competitors and available touchpoints. We build a plan for communication, media and testing the initial hypotheses.
Your goals or market conditions are changing
We review your current approach and identify what to keep, adapt or test. We align the next steps with your business priorities.
Your team needs a shared plan
We align tasks across your in-house team and external partners. We clarify who is responsible for assets, launches, data and implementation oversight.
Performance is difficult to assess
We review the available data and analytics. We define the measures and evaluation approach that will help your team make decisions.
Practical outcomes
What your team gets from strategy development
The strategy helps your CMO align priorities, explain decisions and organize implementation. The agreed scope can include the following outputs.
Diagnostic findings
What works, where the gaps are and which changes take priority across touchpoints, advertising, analytics and the competitive landscape.
Goals and performance measures
How business goals connect to marketing objectives and KPIs, which data sources to use and what conclusions they can support.
Channel and touchpoint roles
Which paid and owned channels to use, for which audiences and objectives, and how to align them with each other and your brand communication.
Creative direction
Messages and formats that support your goals, how to use existing assets and what needs to be developed or adapted.
Media plan and budget allocation
Priority tools, the logic behind placements and advertising spend, and the assumptions and data underpinning the plan.
Implementation roadmap
The sequence of work, responsibilities, data requirements and checkpoints, with a process for evaluating results and adjusting the strategy.
We agree the strategy’s scope, depth of analysis and output formats before work begins. We select the elements your project needs, taking account of your industry, competition, seasonality and market conditions.
A systematic approach
How we develop your digital strategy
We bring together business goals, communication, media and team workflows. Research and planning inform decisions at every stage.
Strategic business goals
We clarify business priorities, constraints and expected outcomes. Every subsequent decision is assessed against these goals.
Marketing objectives
We study your audience, marketing objectives and communication strategy. We define the role of digital channels and how results will be assessed.
Creative strategy
We develop or adapt the creative approach for paid and owned media. We align messages and formats with your goals.
Media planning
We select tools and plan advertising placements. We define channel roles, priorities and budget allocation.
Smart Insights: team processes
We assess internal processes and recommend improvements. We explain which changes are needed to implement the plan.
Implementation oversight
We set checkpoints and review implementation. We analyze results and adjust the strategy when needed.
Built around your situation
Choose how we work on your strategy
We can develop a strategy from scratch, work with an existing strategy or support its implementation.
Strategy development
We shape the approach around your goals and current situation. You can commission an overall digital strategy or a channel strategy for PPC, email or social media.
Ongoing strategic support
We regularly review results and priorities. We run strategy sessions, monitor competitors, make recommendations and adjust the plan as needed.
Implementation support
We help your team put the agreed strategy into practice through monthly reviews, checkpoints and coordination of changes. We define roles and scope at the start.
We begin with a strategy session to discuss your goals, existing plan and available data, then agree the scope of work.
performance marketing engineers
An engineering approach to strategy
Advertising communication is a bridge between a brand and its audience. It should be attractive, strong, reliable and functional.
Strategy defines the structure of that bridge: which messages and channels to use, the budget required and how to assess results. We combine creative with media planning, web analytics and testing assumptions.
Decisions your team can explain
We connect the choice of tools to business objectives. We document the data, assumptions and limitations that shape the plan.
Working with your team
We coordinate with your marketers, analysts, in-house specialists and external partners. We agree who prepares assets, approves changes and provides data.
From plan to implementation
How we implement the strategy with your team
We establish who will implement the recommendations and how your team will review progress.
- 01Strategy session and initial inputs
We discuss business goals, audiences, markets, current channels and available research. We agree the data needed, scope and responsibilities.
- 02Diagnosis and plan development
We analyze touchpoints, advertising tools, competitors, and website and app analytics. We develop recommendations for communication, channels, budget and measurement.
- 03Approval and implementation planning
We discuss the recommendations with your team. We define priorities, checkpoints and the responsibilities of the agency, client and other partners.
- 04Review and adjustment
Where ongoing support is agreed, we review implementation and available results every month and recommend next steps. Strategy sessions help revise the plan when goals or conditions change.
We agree implementation work separately. Specific tasks may require PPC management, GA4 setup and performance marketing.
Experience across industries
Trusted by companies across markets and industries
Our work spans advertising, strategy, analytics and development for businesses in different sectors. Below are UAMASTER clients.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
Clear commercial terms
Strategy development costs and advertising budget
Our proposal separates advertising spend, strategy development and ongoing support.
Client advertising budget
We work with monthly advertising budgets starting at 10,000 USD. We plan advertising spend around your goals, audience and the roles of each channel.
Digital strategy development
We price the work individually according to its scope: research, diagnosis, creative strategy and media planning. We agree the scope and cost estimate before work begins.
Support and additional work
We agree implementation oversight, regular strategy sessions and other services separately. If the objectives or scope change, we agree any changes to the cost estimate.
Client advertising budget — from 10,000 USD / month. Strategy development and support fees are agreed separately.
Before we begin
Digital strategy questions
What does digital strategy development include?
We define the scope around your goals and current situation. It can include audits of touchpoints, advertising and analytics, competitor analysis, goals and KPIs, channel roles, creative direction, media planning and an implementation roadmap. We agree the outputs and their format before work begins.
How is a digital strategy different from a media plan?
A media plan defines advertising placements and budget allocation. A digital strategy connects them to business goals, audiences, communication, analytics and team workflows. Media planning is one part of the strategy.
Do we need a strategy if we have an in-house team or an agency?
We can work alongside your specialists and external partners. We first assess your current approach and objectives, then identify which decisions need alignment and where our input is needed in development or ongoing support.
Can we start by reviewing an existing strategy?
Yes. We review your existing plan, results, data and changes in business goals. We identify what to keep, adapt and test. We agree the scope of diagnosis and subsequent work separately.
Can you develop a strategy for a single channel?
Yes. We can develop a channel strategy for PPC, email or social media, for example. We align its role with the overall marketing plan and other touchpoints.
What information do you need to get started?
Business goals, products and audiences, priority markets, current channels and advertising budgets. Existing research, creative assets, marketing plans and previous results are also useful. We agree the access needed and data period during the initial session.
What if our analytics or data are incomplete?
We assess available sources and explain their limitations. We identify what needs to be set up or collected to evaluate results. We make assumptions explicit in the plan and define how to test them.
Who implements the strategy?
We agree this at the start. Your team, existing partners and UAMASTER can implement recommendations within the services commissioned. Where implementation support is agreed, we review progress and help coordinate changes.
How long does strategy development take?
Timing depends on the objectives, depth of research, availability of data and approvals required. We agree stages and timelines after the initial session. Regular support and revisions are agreed as a separate service.
What does a digital strategy cost, and what does the 10,000 USD budget mean?
10,000 USD per month is the client’s advertising budget. We agree strategy development and support fees separately according to the scope of work. Our proposal distinguishes advertising spend from agency services.
Industry recognition
UAMASTER awards
Industry and festival recognition for our agency.
Start with your goals
Let’s discuss a strategy for your business
Tell us about your company, objectives and current marketing approach. In our first conversation, we will identify the questions to resolve and the data needed for a proposal.
Once we clarify the objectives, we will agree how to work together, the scope, stages and cost estimate.