Audience and the role of video
Review objectives, audiences, the funnel and existing assets. Plan a sequence from reach and engagement to return visits and enquiries.
For medium-sized and large businesses
Video advertising
Connect strategy, media planning and analytics so video supports brand awareness, demand and sales. We plan placements, launch campaigns and optimise media spend.
Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
When this service helps
Video can explain product value and support consideration through repeated contacts. UAMASTER works with existing video creative: our focus is media strategy, buying, launch, measurement and optimisation. Video production is not included.
- A product launch or seasonal peak requires awareness and demand.
- A complex offer needs more explanation than a banner or short text.
- You need to reconnect after a website visit or ad exposure.
- Entering a new market requires audience testing and support for performance campaigns.
What we do
Media plan and budget scenarios
Plan reach, frequency, budget allocation and forecast metrics. Compare a test, core plan and scaling scenario; forecasts are not guarantees.
Channels and formats
YouTube and Google Ads Video, Meta (Facebook, Instagram, Reels, Stories, Feed), TikTok, Programmatic Video, OTT/CTV and LinkedIn. Selection depends on audience, market, availability and your assets.
Buying and delivery controls
Set up campaigns, audience segments and agreed remarketing. Monitor frequency, placements, brand safety and spend within platform capabilities.
Measurement matched to objectives
Reach and frequency; view rate, VTR, retention and completed views; CPM, CPV and cost per completed view. Then CTR, session quality, available assisted-conversion and sales data.
Brand impact and next decisions
Where research is available, assess Brand Lift, search demand and behaviour changes. Use findings for the next launch; views or view-through conversions alone do not prove incremental sales.
Clear deliverables for your team
- A video strategy and media plan with assumptions, budget and frequency.
- A launch plan, requirements for existing assets and campaigns set up within scope.
- Reporting with results, measurement limitations and optimisation recommendations.
How we work together
Agree goals and inputs
Define the business objective, success criteria, necessary access and owners. Agree the scope before work starts.
Investigate and prioritise
Validate the starting data, document limitations and distinguish confirmed issues from hypotheses.
Discuss the findings
Walk your team through the findings, agree priorities and next actions, and hand over materials in a usable working format.
Check implementation
Within the agreed scope, help implement changes or review your team’s implementation. Compare the metrics with the baseline.
Scope and fees
We agree the scope, team and fees after reviewing your brief. Our first conversation covers your current situation, available data, responsibilities and the outcome you need.
Experience focused on your goals
UAMASTER has been in business since 2004. We bring strategy, advertising, UX/UI and web analytics together. Clutch ranks UAMASTER among the world’s top 15 digital agencies for four consecutive years, 2023–2026.
Google Premier Partner 2026 · Meta Business Partner
Trusted by international brands
Experience with businesses of different sizes and business models.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
Questions before we start
Can we use existing videos?
Yes. We assess fit with platforms and the media plan and provide adaptation requirements. Video production is outside the service.
Which platform is best?
There is no universal answer. YouTube supports reach and demand; Meta and TikTok offer social video; LinkedIn reaches professional audiences; CTV/OTT serves larger screens. Choose against the brief.
Does video advertising work for B2B?
It can explain complex offers and support consideration before a sales conversation. We agree audiences, content and how enquiries will be evaluated.
What determines budget and timing?
Country, audience, objective, duration, platforms, assets and measurement readiness. A brief, media plan and tracking checks precede launch; timing is agreed after review.
Awards and recognition
Start with your business challenge
Digital services for businesses in Belgium, including Brussels.
Share your website and what you want to improve. We will discuss priorities, a practical scope and the next step.
Discuss your project ↗