LinkedIn Ads

The number of leads you can obtain with your budget depends on various factors, including your target audience, industry competition, and the overall effectiveness of your ad campaigns. If you already have an existing advertising account, we can analyse your data to assess current performance and identify opportunities for growth. Our predictions are based on recent advertising data, typically covering the last few months.

However, if you’re starting from scratch without existing data, such as when creating a new account, we’ll need 1 to 3 months to conduct initial tests and optimise your campaigns. This period allows us to fine-tune strategies and work together to improve the quality and quantity of leads generated. Our primary goal is to deliver the best possible results, and we’ll collaborate with you to develop an advertising strategy that maximizes lead generation within your budget while considering your specific goals and limitations.

We plan audiences, prepare ads, set up campaigns and monitor performance. Ongoing work includes creative testing, budget allocation and reporting on lead quality and campaign results. Our digital advertising experience dates to 2004 and includes work across international markets.

LinkedIn can be useful for B2B companies, SaaS providers and specialist service businesses that need to reach defined professional audiences. It is particularly worth evaluating when job role, seniority, industry or company characteristics influence who buys your offer.

We assess audience size, the buying process and expected acquisition economics before recommending the platform.

LinkedIn offers professional audience targeting and ad formats suited to different stages of the buying journey. Depending on the campaign, we may direct people to your website or use lead forms. Success depends on a relevant offer, clear creative, follow-up and measurement of lead quality.

It’s important to remember that the cost of advertising on LinkedIn depends on factors such as your target audience, geographical coverage, and more. LinkedIn’s algorithms place your ads based on auction principles. The higher your budget, the more opportunities you have to reach a larger audience.

We work with all types of LinkedIn advertising, including Sponsored Content, Sponsored InMail, Text Ads, and Lead Gen Forms. During our work, we rely on detailed data collection and analysis to maximise the efficiency of your advertising budget.

If you have an existing account, we review recent performance to estimate lead volume and identify opportunities. For a new account, we typically plan one to three months of testing to establish a useful baseline.

Lead volume depends on your budget, audience, competition, offer, and conversion rate. We evaluate lead quality alongside quantity and refine the forecast as evidence comes in.