A shopper is comparing products
Appliances, clothing and home goods: we prepare offers for different needs and direct shoppers to the right category or product.
We assess purchases and revenue where measurement is in place.
For medium-sized and large businesses
ChatGPT advertising
Reach potential customers through paid ads in ChatGPT. We plan campaigns, develop ads and set up lead and sales measurement to assess results against your business goals.
Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
A new point of contact with buyers
What ads in ChatGPT look like
Your ad can appear as someone explores options, compares offers and decides what to choose. A click takes them to a relevant page on your website.
The example from OpenAI’s Help Centre shows the brand name, a Sponsored label, a headline, a description and a product image. The ad is separate from ChatGPT’s independent response.
Paying for an ad does not mean ChatGPT will recommend your brand in organic answers.
Ad example from OpenAI’s official Help Centre
Relevance comes before novelty
When to test ChatGPT Ads
We start with your product, audience and acquisition economics. Before launch, we check category eligibility and the capabilities available to your ad account.
A customer is choosing a service
For eligible local services, education or travel, we identify the benefits that help explain your offer and encourage an enquiry.
We assess enquiries and their quality using business data.
Your team is exploring a new channel
We define the role of ChatGPT Ads alongside your other advertising channels. We agree on a test budget and the metrics needed to decide on further investment.
You receive a recommendation on what to continue, change or stop.
For online stores, we also set up product-feed campaigns when the format fits the task. Ecommerce marketing .
From planning to evaluation
What launch and campaign management include
We agree on the scope before starting. New landing pages, integrations and other additional work are quoted separately.
Campaign plan and test criteria
We define the objective, priority offers, buying scenarios, budget and evaluation criteria. We agree on which results would justify continuing the test.
You receive a launch and measurement plan.
Account setup and campaign locations
We help set up access, check account readiness and review available markets. We select suitable locations and delivery platforms.
Your campaign reflects the markets your business serves.
Ads and landing pages
We prepare headlines, descriptions and images for different customer needs. We check consistency with your website offer and the path to the intended action.
Each message leads to a relevant offer.
Product feeds
For online stores, we review catalogue data, images, prices and availability. We help organise updates and group products for campaigns.
Ads use up-to-date product information.
Lead and sales tracking
We set up advertising events, UTM tags and conversion measurement. Within the agreed scope, we connect the source of an enquiry with sales data.
Results can be compared with your business goals.
Campaign optimisation
We analyse impressions, clicks, spend and available conversion data. We test ads and hypotheses, and recommend changes to budgets and campaign structure.
The next decisions are based on the data collected.
Who sees your ads, and where
ChatGPT Ads targeting
Context and intent
We describe relevant scenarios through ads, landing pages and context hints. This helps the system match your offer with the intent of a conversation.
An appearance for a specific query or in a particular conversation is not guaranteed.
Countries and regions
We select supported locations available to your account. New product-feed campaigns support geographic targeting only at country level.
We align locations with where you can actually deliver products or provide services.
Platforms and audiences
We account for available placements on the web and in mobile apps. For Belgium, we do not use custom audiences while ads personalization is unavailable in the EEA.
Available settings depend on the market and account.
Clear findings for the CMO
What a test campaign can tell you
Before launch, we agree on what matters to your team. We determine the budget, test period and data needed for a meaningful conclusion based on your product and objective.
Web analytics for measuring resultsLead cost and quality
We track relevant enquiries. Where CRM data is available, we check which leads progress to a substantive conversation or sale.
Sales and revenue
We assess purchases, spend and revenue using an agreed measurement model. We calculate ROAS where reliable data is available.
Continue, change or stop
We explain what the data shows, which hypotheses are worth testing next and whether there is a case for increasing investment.
Within the agreed scope, we bring together ad account, GA4 and CRM data. We verify that events are received and are not duplicated. Our conclusions account for differences in attribution models.
Proven expertise
World-class digital marketing
Google Premier Partner 2026 · Meta Business Partner
Clutch ranks UAMASTER among the world’s top 15 digital agencies for four consecutive years — 2023–2026.
UAMASTER has worked in digital marketing since 2004. We combine advertising, media planning, creative development and web analytics to assess a new channel against your business goals.
Performance marketing engineers is how we describe our approach: attention to communication, calculations and measurement. Our experience in other ad platforms informs our work; we assess ChatGPT Ads results separately.
UAMASTER experience
Trusted by international brands
Agency clients across advertising, strategy and web analytics services.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
A clear breakdown of costs
How much does ChatGPT advertising cost?
Media spend and agency fees are calculated separately. We define the test scope around your objectives, locations, product and the data needed to evaluate results.
Media spend
The budget for impressions or clicks in ChatGPT Ads. optimising for conversions does not mean the platform bills only for leads received.
An agreed budget and billing model.
UAMASTER services
Planning, preparation, setup, management and analysis, based on the agreed scope and specialist time.
A separate estimate for agency services.
Additional work
New pages, complex integrations, development or extra creative assets where needed. We do not add them to the scope without agreement.
A clear scope before work begins.
In our first conversation, we clarify your product, markets, objective and measurement readiness. We propose a test scope and explain the decisions it can help you make.
Discuss your plan and budgetTwo separate services
ChatGPT advertising and GEO
ChatGPT Ads
Paid ads with a dedicated budget, campaign settings and performance measurement.
This page covers launching and managing those campaigns.
GEO — organic visibility
Work on your brand’s content and digital presence so AI systems can discover and cite it.
Questions before launch
About launching ChatGPT Ads
Is ChatGPT advertising available to businesses in Belgium?
Yes. As of 22 October 2026, Belgium is listed as available for self-service Ads Manager. Launch requires a ready account, billing setup, an eligible category and ad review. Creating an account alone does not mean your campaign is delivering.
Can we target individual regions?
Standard campaigns can target supported locations available in the account. We check the specific options and exclusions before launch. New product-feed campaigns support geographic targeting only at country level.
What is the minimum budget for ChatGPT Ads?
OpenAI’s current table lists a minimum of 15 EUR per day for accounts billed in EUR. This is the platform’s technical minimum, not UAMASTER’s fee or a recommended test budget. We define a suitable investment separately. A daily budget is an average over a seven-day period, rather than a strict limit for each day.
How much does a click in ChatGPT Ads cost?
There is no single fixed rate. Cost depends on the auction, location, competition, relevance and campaign settings. We assess actual cost per click and conversion from campaign data; a maximum bid is not the price you necessarily pay.
Can we pay only for leads received?
Conversion optimisation is not pay-per-lead billing. Platform charges depend on the available billing mode selected: clicks or impressions. Cost per lead or purchase is a performance metric.
Who pays for media, and who owns the account?
We agree on access, account ownership and payment arrangements before starting. Platform spend and agency work are calculated separately. We use standard access roles to connect the team; do not send passwords or payment details through the enquiry form.
What is needed to launch, and how long does it take?
We need your product and objectives, target locations, website or landing pages, ad materials and access to relevant systems. Preparation time depends on the readiness of your assets, account and measurement. We cannot guarantee when OpenAI will complete its review.
Is ChatGPT Ads suitable for every industry?
No. We check current advertising policies and your specific offer before launch. Healthcare, financial and legal services are subject to restrictions, and generally are not allowed outside the United States. Additional conditions apply to certain categories and formats.
How do we track sales and enquiry quality?
We set up advertising conversions using available tools, UTM tags and GA4. Within the agreed scope, we use CRM data to assess lead quality and sales. We verify event receipt and deduplication, and compare reporting systems with attribution differences in mind.
Who sees ads in ChatGPT?
Ads can be shown to Free and Go users under the platform’s terms. Plus, Pro and business plans are ad-free. The potential reach of a particular audience is therefore not the same as the entire ChatGPT user base.
Does advertising affect ChatGPT recommendations?
No. Paid ads are labelled and separate from ChatGPT’s independent responses. Buying advertising does not buy an organic recommendation. GEO is a separate service for improving your brand’s organic visibility.
Can we advertise in other countries?
Yes, if the market and international targeting are available to your account. Some new self-service accounts can initially advertise only in their home country. We check actual access, category eligibility and locations before planning.
International recognition
UAMASTER awards and recognition
Let’s start with your goals
Let’s discuss ChatGPT advertising for your business
Tell us about your product, markets and objective: acquiring customers, driving sales or testing a new channel.
We will discuss whether ChatGPT Ads fits your business, your readiness to launch and the work involved. You receive a clear next step.