TikTok advertising
New format.
Low competition. Wide audience.
Advertising on TikTok —
advantages for your business
TikTok is a social network for creating and watching short videos, the main feature of which is a “smart feed”.
TikTok works on artificial intelligence algorithms and selects content for the user based on his interests. Thanks to this, it unobtrusively places ads in the feeds of your potential buyers.
№1
TikTok is a social network that is the leader in the rate of audience growth over the last 24 months in the world.
1.2 Bln
users worldwide. 155 countries available.
№3
on reaching the audience among social networks. TikTok is the third after Facebook and Instagram.
18-45
years – this is the core of users of the TikTok social network.
Goals for TikTok advertising
Awareness
Reach – your ad will be seen by the maximum number of people.
Optimal for advertising campaigns to increase Brand Awareness.
Consideration
- Traffic
- App installs
- Video views
- Lead generation
- Community interaction
Conversion
- Conversions – Drive valuable actions on your website or app.
- Catalog sales – Deliver personalized product ads to the most relevant users.
Need a consultation?
Contact us, and we will advise you – we will tell you about the best option of goals for your advertising campaign.
Frequently asked questions about advertising on TikTok
How Much do TikTok Ads Cost? The price of TikTok advertising (CPM).
The cost of advertising on TikTok depends on the country, the profile of the target audience and the size of the target audience. The price per thousand video impressions (CPM) varies from 0.2 to 10 USD. This is 5-7 times cheaper than video advertising on Instagram or YouTube.
What is TikTok Business Center?
TikTok Business Center is the name of the advertising account in the TikTok social network. At TikTok Business Center, specialists create advertising campaigns and manage product feeds. In most countries, advertisers do not have the option to create an account in the TikTok Business Center on their own. Advertising is placed only through authorized advertising agencies, including UAMASTER. An advertising agency creates an account for its client (advertiser) and provides access to it. Thus, you will see all the statistics on impressions, clicks, costs, and other indicators.
TikTok advertising allows brands to promote their products or services through video ads on the popular TikTok platform. Ad formats include in-feed videos, branded hashtags, sponsored challenges, and other interactive options.
TikTok has a broad audience, with the majority of users being young people aged 16 to 45. The platform is particularly popular among Gen Z and Millennials.
TikTok offers various ad formats, including in-feed ads, TopView (ads that appear when the app is opened), branded hashtags, sponsored challenges, and branded effects.
To create an effective ad campaign on TikTok, you should:
- Use vertical video format (9:16).
- Keep the video short and dynamic, ideally between 15-30 seconds.
- Include engaging sound or music.
- Incorporate a clear call to action (CTA).
Utilize targeting options to reach the right audience.
Yes, you need a business account to launch an ad campaign on TikTok. A business account gives you access to advertising tools and analytics.
Our specialists can help you set up a business account and create a highly effective ad campaign that will boost your business’s profits. With our expertise, we’ll ensure your ads reach the right audience, driving more engagement and conversions for your brand.
Why should you choose us?
what makes us different from other agencies
Since 2004, we have gained experience working with all legal industries: Automotive, E-commerce, HoReCa, FMCG, retail, medicine, pharmaceutical companies, construction, real estate, services for B2C and B2B, eSports, NGOs, fuel and energy sector, financial sector (banks, insurance companies, AMCs, microcredits, blockchain projects, payment services), and many others.
Contact us and we will talk about our experience and case studies for your industry.
To achieve results on TikTok, like any other advertising system, requires experience and smart planning.
In our work, we focus on achieving the long-term goals of your business. Tell us about them, and together we will find the optimal way to them.
To launch an advertising campaign, you need to develop a clear plan of action and structure of the future account, have or create good creatives, check the landing page and web analytics settings. Depending on the complexity of your project, launching an advertising campaign can take from a couple of days to several weeks (for a large e-commerce project).
After launching an advertising campaign, our specialists begin the process of its optimization. At the same time, the machine learning algorithms of TikTok Ads start working. After achieving the necessary indicators, we move to the project scaling stage.
Contact our agency and get a road map for your advertising campaign.
We have simple and clear tariffs for our services:
No interest from the budget! No fixed monthly rates!
You pay only for the work done – an hourly rate.
We calculate the optimal budget for advertising to solve your problems. The cost of agency services does not depend on the size of your advertising budget.
The cost of the agency’s services is calculated exclusively taking into account the actual time spent by specialists on your project.
This model of cooperation allows you to save 30-50% of the cost compared to agencies that offer you a different pricing model.
In addition to advertising on TikTok, you can order additional services at any time. Do you need Google or Facebook advertising, web analytics, design, email marketing, UX or SEO? We will always help you.
Contact us today and we will calculate the optimal budget for your TikTok advertising.
TikTok Ads Roarmap
You tell us about your tasks and target audience
Analysis of the current situation and competitors
Development of an advertising campaign plan
Web analytics check-up. Campaign Setup.
Campaign optimization and reports.
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Advertising management is similar to architectural and engineering work during the construction of a bridge.
Creativity and beauty of forms must always be subject to precise mathematical calculations. The result of our work is a strong bridge that connects your brand with your target audience.
.uamaster/ performance marketing engineers