Google Shopping

In 2022, Google moved away from the term “Google Shopping” as a type of ad campaign. Starting from 2023, the company positions Google Shopping as a price aggregator for products from Google. All products of a seller, whether through a feed or not, are placed in Google Merchant Center (GMC), which is linked to a Google Ads account. From the GMC, ads are created that users see—products with current prices, photos, and names.

The cost of advertising on Google Shopping depends on several factors, such as the language version of your website, the bid for each click, the display region, the level of competition, and the specifics of your product niche. To find out the advertising cost and receive detailed information about collaboration, please submit a request for our services.

Yes, we have designers in our agency. We can help you create a well-structured brief and, at the initial stage of collaboration, develop effective advertising campaigns according to your preferences.

UAMASTER agency can assist you in planning and setting up Google Shopping advertising, reducing the effort and time spent on self-promotion. With their expertise and knowledge of the platform, UAMASTER agency will provide effective campaign setup and optimize advertising costs. Advertising placement through the agency is based on careful strategy and analysis of the target audience, ensuring maximum effectiveness of the advertising campaign.

Setting up advertising on Google Shopping involves several simple steps. To do this, you need to have a product feed, a Google account, and create a profile in Google Merchant Center and Google Ads.

In order to start advertising in Google Shopping, two simple conditions must be met: the business must be on the list of allowed, and the site must meet Google’s requirements. The following businesses are prohibited from advertising on Google:

• tickets for transport, concerts and other events;
• vehicles intended for the transportation of people by land, water or air;
• financial products and currency;
• any real estate;
• services

A complete list of prohibited businesses and their description can be found in the general rules.

If you have uploaded prohibited products to your account, the product ads will not be moderated at first. In the future, to avoid account blocking, you must follow the service’s rules for placing product ads.

• Availability of current contact information on the site.
• The terms of return / exchange of goods are clearly written, with all the nuances and subtleties indicated.
• There is no mandatory registration on the website to make a purchase.
• Need to use a secure SSL server with a valid certificate.
• Availability of online payment (one of the main requirements).

The full list of requirements for the site can be found at the link.

Merchant Center is an additional service from Google Ads where product data, known as feeds, are uploaded. Merchant Center was created as an additional tool for the management and support of feeds, particularly for shopping Google Ads. Once you upload a feed, moderation starts in Merchant Center. The moderation process can take from 3 days to 1.5 months, depending on how well your site complies with global e-commerce rules. After passing moderation, you can create a shopping Google Ads campaign in Google Ads. You can find complete information about Merchant Center in the official help documentation.

First of all, it is necessary to optimize the site according to the requirements of the search engine. Among the main things that site owners need to do if they want to use the Google Shopping ads service:

• connection of the SSL security standard, the site address must begin with https;
• No products that violate Google’s policies. In addition, you can advertise only those that are available;
• transparent promotional conditions;
• availability of the online payment option in the “Basket”;
• a detailed description under which conditions a return or exchange is possible;
• specified contact details.

The main secret lies in our experience and responsible approach. Setting up Google Shopping performed by UAMASTER specialists includes 5 stages.

Strategy development

We make a detailed plan and strategy. In accordance with them, work on the project will be carried out. We also collect analytical data, make changes to the strategy if necessary. A good strategy directly determines the effectiveness of the campaign.

Connecting analytics

This stage makes it easier to track the effectiveness of the advertising campaign. We are setting up the Merchant Center. This electronic product consolidation system imports them from the site and also provides export to Google Ads for further advertising. Also at this stage, our specialists connect analytics services that monitor the results of the Ads from the moment of launch, thanks to which it is possible to quickly make corrections.

Creation, configuration and launch of Ads

At this stage, we develop publications, divide products into segments and groups, and set the price per click. After receiving a conversion, you can connect smart campaigns. They use machine intelligence for automatic bid determination, conversion cost optimization.

Conducting and monitoring the effectiveness of the advertising campaign

After launching the shopping Google Ads, it is necessary to provide it with constant monitoring and analysis. During the monitoring process, our specialists find problem areas, make changes, and optimize ads. All these measures are necessary for shopping Google Ads to work stably and provide the desired result (increased sales, attracting traffic).

If the need arises, we can use such approaches as expanding the coverage of the Ads, breaking it into smaller campaigns, changing the targeting settings. Their success directly depends on the sustainability of work with Ads.

Reporting

Every month, we compile documents with an analysis of the results of the work performed. So the client can control our work and the quality of services.